The Athenaeum
The iconic five-star hotel, The Athenaeum, located in the heart of London's prestigious Mayfair, invited us to capture the essence of a stay from the authentic perspective of a guest. This renowned property blends quintessential British elegance with modern, luxurious comfort, offering a sophisticated sanctuary for discerning travellers worldwide.
The goal was to capture the authentic experience of a guest at a five-star hotel in the heart of Mayfair. We planned the visual story around the guest's journey: the soft morning light in a beautifully appointed suite, a peaceful in-room breakfast, and the elegant atmosphere of the bar in the evening. The entire shoot was planned to feel personal, refined, and deeply authentic.
Lifestyle photography from a genuine guest's perspective. Interior and detail photography, showcasing the unique textures and design elements of the rooms. In-room food and beverage styling for breakfast scenes. Atmospheric capture of the bar and lounge areas during the evening. Content creation focused on telling the story of a short, luxurious city escape.
The result is a curated collection of authentic, lifestyle-focused images, perfect for social media, website highlights, and digital campaigns that resonate with a modern luxury traveler. It provides The Athenaeum with a unique, personal visual perspective that complements their existing professional photography and adds a layer of relatable, emotional storytelling to their brand.
"Working with The Athenaeum was a masterclass in refined luxury. Their team had a clear vision for brand elevation through photography and trusted us to capture the warmth, detail, and prestige of the property. The collaboration was smooth, considered, and creatively aligned from start to finish."
— Milow Studios