POMAR Coliving
POMAR needed to sell out their last availabilities while strengthening their community through authentic visual storytelling that captured the everyday magic of coliving life.
Objectives
• Sell out last availabilities via Instagram
• Show the everyday magic of life at POMAR
• Strengthen community through authentic storytelling
Outcome
• Fully booked within weeks
• Increased engagement and reach on Instagram
• Strengthened emotional connection among guests through daily content
Our approach started before the camera. We first defined the story: Who is POMAR na Praia for? How should it feel to arrive, to wake up, to work, to slow down by the sea? Based on that, we developed a clear visual storyline with key scenes, moods and moments.
- A detailed shooting & storytelling board - Defined visual key scenes for photos and videos - Social-first imagery and short-form videos - Drone footage to anchor the location - A social media and DM strategy for launch - Newsletter optimisation (timing, segmentation, content)
Two weeks before opening, POMAR na Praia was 80% booked until March. See our work live: https://pomar-coliving.com/en/ and https://www.instagram.com/pomar_coliving/
"Milow Studios has truly captured the very essence and soul of our brand. They have an exceptional sense of aesthetics, and I wholeheartedly recommend their professionalism and sincerity to anyone who has the opportunity to work with them."
— Founder & CEO, POMAR Coliving